The Insight Engine creates a research-backed newsletter and LinkedIn post in your voice, not AI's — and delivers it to your inbox every Monday morning.
Beta — Now open
You know your niche. You have genuine insight. But sitting down to write every week — researching, drafting, editing — costs 5–8 hours you'd rather spend on billable work. At your day rate, that's not a small number.
Research alone takes 2–3 hours. Then you still haven't written a word. At your day rate, the blank document is the most expensive thing in your business.
You've tried ChatGPT. The output is generic, off-brand, and instantly recognisable as machine-written. Your readers can tell. You can tell.
You publish for three weeks, miss one, lose momentum. Your newsletter list stagnates. LinkedIn reach drops. Every gap costs you.
“The reason TIE drafts don't read like they were written by AI isn't the technology. It's the interview. Generic tools don't know you. TIE does.”
TIE learns your voice in a single setup conversation, then runs a fully automated Sunday pipeline — research, filtering, drafting — so your newsletter and LinkedIn post are in your inbox by 1am Monday.
TIE doesn't ask you to fill in a form. It interviews you — following up, pushing for specifics, asking what you'd never say as much as what you would. By the end, it knows your niche, your opinions, your sentence rhythms, and the phrases that would make you cringe if they appeared in your newsletter. That profile is what every draft is built from. It's why the output doesn't sound like AI. It sounds like you — because it was built entirely around you.
The system scans 18 curated B2B marketing sources for signals relevant to your consultancy practice. TIE doesn't scrape the web — it monitors the platforms and practitioners where B2B consultants actually pay attention: trade press, platform updates, and the people doing real work in the field. No manual curation needed from you.
Filters 15–20 raw findings down to 3–5 insights that actually matter to your niche and audience. Everything else is discarded.
Produces a complete newsletter draft (around 600 words) and a companion LinkedIn post — both in your voice, from the filtered insights.
Drafts arrive overnight. Wake up, spend ~20 minutes adding a personal example or two, then publish. Done before your first meeting.
A newsletter your readers forward. A LinkedIn post that drives real engagement. Both written in your voice, from real research — delivered to your inbox, ready to edit.
Around 600 words. One specific insight from your niche, developed with depth. Structured as a proper argument, not a listicle. Written to be forwarded.
The core insight reformatted for LinkedIn's algorithm. Hook, tension, resolution — sized for mobile, structured for reach. Yours to post directly.
Generic AI produces generic output. The Insight Engine builds a voice model from your setup conversation — and applies it, with fresh research, every single week.
| The Insight Engine | ChatGPT | Hire a ghostwriter | |
|---|---|---|---|
| Knows your niche | ✓ Profile conversation | Reprompt every time | Partial, over time |
| Sounds like you | ✓ Voice model | Generic output | ✓ Eventually |
| Real research included | ✓ 18 sources, weekly | Hallucination risk | Extra cost |
| Newsletter + LinkedIn | ✓ Both, weekly | Manual effort | Typically one only |
| Time to publish | ✓ ~20 min editing | 2–3 hrs total | 1 hr review |
| Monthly cost | ✓ from £19/mo | £20/mo + your time | £500–£2,000/mo |
£6.25 per Monday delivery. No auto-renewal. If the first week misses the mark, cancel before week 2 — no charge after that.
Yes. But not because of a style setting or a tone slider — because of your interview with TIE. Before TIE writes a word, it asks you questions conversationally, with follow-ups until it understands not just what you write about but how you think: the phrases you'd never use, the way you build an argument, the specific positions you hold in your practice. That all goes into your voice model. Which means when you open your Monday delivery, it reads like something you wrote on a good day — not something you need to rewrite from scratch. The output isn't AI with your name on it. It's yours, drafted.
The Beta Pass is non-refundable after week 1 — but you can cancel before week 2 if the first delivery misses the mark and you won't be charged further. We've found that after the first 2–3 weeks, the voice model tightens and drafts need minimal editing. Email us with any off-target signals and we'll adjust.
TIE is built for B2B consultants and professional services practitioners who publish content to attract and retain clients. It works best for niches where B2B marketing, strategy, and business development are central to the conversation — marketing consultants, GTM advisors, growth strategists, RevOps practitioners, and similar. It works less well for highly specialised technical niches (legal, clinical, engineering) where the research sources wouldn't naturally surface relevant signals. If you're unsure whether your niche is a good fit, email us before you buy.
Around 15 minutes for the initial conversation. TIE may follow up with a few clarifying questions. After that, no further input needed unless you want to update your profile.
Cancel anytime, no questions, no lock-in. We keep your voice profile on file so you can resume where you left off.
Beta now open. Start with a 4-week pass — £6.25 per Monday delivery, no auto-renewal.
No auto-renewal · Cancel before week 2 if it's not for you